About Us

Alfie and Lu is a small family business ran mainly by Kate under the watchful eye of Alfie, based in the North East of England. Created mainly out of my love for dogs but also a perfect opportunity to apply my creativity and passion for design.

 All of our products are designed with your dog in mind, we aim to produce high quality products that are comfortable, practical and stylish. Beds that are comfortable, robust and match your home and handmade accessories that will make your dog stand out from the crowd. Every design is scrutinised to the very last stitch.

 Who are Alfie and Lu? 

Alfie is my partner in crime, main model and chief product tester, you'll see his face on most of our photos. Our little Lu, short for Lucy, is sadly no longer with us. After almost 16 years together we had to say goodbye just before Christmas 2017 but she is still very much a huge part of the family and her legacy will live on through Alfie and Lu.  

This is a brand new website, after years selling on Etsy and eBay we decided it was time to create a brand and have a site dedicated to our own products. We hope you like them, plans for more products are already in place so watch this space.

Follow us on Instagram for more photos and updates @alfieandlu_petboutique